This Morning viewers were cringing on Monday after an interview with a 'Sugar Daddy' and his fiancée.
ITV hosts Holly Willoughby and Phillip Schofield were chatting with Brandon Wade, who appeared live from his home in Las Vegas.
Brandon is the founder of dating site Seeking Arrangement and was joined by his fiancée Dana, who is 30 years his junior, as writes the Mirror.
"Out of my own sort of experiences, I thought love was actually very conditional and of course it wasn't until I met Dana, when I was really at a point of despair having really given up on love, that it changed my entire view," Brandon said.
Holly replied: "So Brandon it would be fair to say you were on there looking for a 'Sugar Baby', Dana what about you? What drew you to that website? What were you looking for?"
"A few of my friends were on it before I was so that's how I kinda found out about it," Dana replied.
"But, for me, I was just being open minded, I wanted someone with a successful mindset, and that doesn't mean finances or anything, it's a certain mindset that people have so that's what I was looking for when I was on the site."
"But can't you find that on other more conventional dating sites?" Phillip fired back, before adding: "I'm gonna say this, it's a bit cynical, and it's a line that's been used before: what attracted you to this multi-millionaire?"
The This Morning crew could be heard stifling laughter in the background as Dana replied: "Well I actually right when I went on the site, there was a big picture of him right there promoting himself, so I clicked on it and thought, 'you know what I've never even thought of the owner of this site'."
Viewers were quick to comment on the interview, in particular Brandon and Dana's body language.
"The most awkward interview I've seen on #thismorning yet, bravo," one person said.
Another tweeted: "Yes they look like an incredibly happy couple and not like a hostage situation #ThisMorning."
A third viewer noted: "The body language here, she keeps leaning AWAY from him!! #thismorning."
And a fourth person added: "The insecurity of a man who has got his hand around his partner non-stop. She’ll be out of there soon enough #thismorning."
Someone else claimed: "I don’t believe this is real.. She looks like she’s being forced to sit there #ThisMorning."
Another viewer said Dana looked "so awkward", while a different person tweeted: "She looks uncomfortable #thismorning."
This Morning airs weekdays at 10am on ITV and ITV Hub.
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