Primark shoppers were left outraged by ITV's This Morning today after claims 'tone deaf' comments were made during a segment about budget friendly fashion.
Viewers couldn't believe it when they heard Rochelle Humes and Phillip Schofield discuss how to dress on a budget.
Fashion Editor Amber Jackson revealed her picks from 2022’s new lines, showing off a number of outfits and dubbing them "wearable and affordable", saying "you don’t have to spend a fortune to stay on trend this year."
Many flocked to Twitter when they didn’t agree with her words and slammed the segment as unrealistically pricey.
One viewer raged: “That wardrobe would cost you your electricity and gas bill!”
The first outfit of the segment included a long black coat from Reserved for £99.99
Commenting on the outfit, one sarcastic Twitter user wrote: “Yep, that £99 coat sure looks affordable and stylish(!)”
A different outfit included black trousers from Arket for £59, reports My London.
“People struggling to pay energy bills and #thismorning telling us £59 for a pair of black trousers is great value,” tweeted another disgruntled viewer.
The most expensive fashion choice was a pair of £100 boots from Topshop via ASOS, and one fan couldn’t believe the price writing, “£100 for boots?”
“Your fashion segment is totally unrealistic and unrelatable in the current climate,” one viewer told This Morning on Twitter, “Are you completely tone (deaf)? That's what it costs to feed the average family a few days!”
While another viewer added: “Over £200… they call that AFFORDABLE???”
The cheapest item on the segment was a £15 Primark cardigan, which people found more relatable, with one Twitter user saying: “Primark all the way!! It's not what you wear it's how you wear it!”
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