Phillip Schofield issued a live TV apology to a This Morning viewer who prompted laughter on the show last week when they sought advice for their fear of custard.
Phillip and Rochelle Humes, who is standing in for Holly Willoughby, failed to hide their chuckles as a woman named Michelle got in touch with the ITV daytime show Michelle called in to ask about how she could manage her fear of custard.
She told the presenters and guests, therapists The Speakmans: "I can't even say it. It's vile. It makes my skin crawl. It makes me retch at the thought of it, the look of it, the colour of it, the smell of it - everything."