Alice Beer has explained the exact time to do your shopping to get more for your money.
The This Morning consumer editor appeared on the daytime television show on Monday, March 14 to discuss price reductions at supermarkets in order to help customers save money as costs go up.
Speaking to Phillip Schofield and Josie Gibson, Alice shared her own shopping basket after saving £3.79 on chicken and bagging vegetables for just 14p by purchasing yellow sticker items.