This Morning viewers were left puzzled as a dating expert suggested trying LinkedIn to find love.
Paul Carrick Brunson - who also stars as an expert on Celebs Go Dating - was giving his advice to a person called Silla, who had contacted the show to ask how she could find love if she didn't want to go for the usual online methods.
Alison Hammond and Dermot O'Leary hosted the phone-in, where people up and down the country shared their worries and dilemmas about dating, including whether they'd lost their chance to find love in their 70s, if they should call time on their relationship or work to fight it, or whether they should tell their best friend they like them.
But giving his advice to Silla, some viewers were left confused by his suggestion.
"There are several things that we could do. One is, when you're online - be more open to chatting with everyone," he said.
"It doesn't mean you have to go meet everyone. Also another online trick is to expand your geographic area, every time we expand our geographic area 10, 20, 30 or 50 miles, we end up having a whole new group of people coming into our circle."
He added: The other thing I'd mention is that online dating is great, but online apps don't have to be the only avenue. More people are meeting on social media than on dating apps, so use social media - Instagram, Facebook, TikTok etc."
"LinkedIn is also another professional network, where you can get introductions but also meet new people," he shared.
Fans tuning into watch the ITV show weren't sure LinkedIn was the right place to find love.
"LINKEDIN???!??!??!??!? #ThisMorning... DID THIS GUY JUST TELL HER TO GO ON LINKEDIN FOR A DATE PLS #ThisMorning," one wrote, as another added: "Hold on a f***ing minute - LinkedIn, a pissing business website - as a way to FIND A DATE?! #ThisMorning."
A third shared: "LinkedIn? Who the hell is going on an employment-oriented online service to find love? #ThisMorning "
