This Morning's consumer expert has revealed the one thing to look for in a scam text which hints it's fake.
Alice Beer fronted a segment on scam texts alongside hosts of the ITV show, Phillip Schofield and Holly Willoughby, where they spoke about scam texts - and what people should look out for. As they opened the segment, they referenced a scam going around at the moment which was the 'child' texting their mum and dad and asking for help and money to be sent.
The trio discussed the rise in scams, and warned people to be particularly careful especially during the cost of living crisis. As Alice led the segment, she revealed what to look out for that could hint at it being a scam.
Speaking during the ITV show, she said: "There's Covid vaccine scams going around this week. I'm eligible next week and I got a fake scam text this week. You don't have to engage. Be the active one. Don't engage; don't let them in the door.
"There's British Gas ones going around at the moment. This is the one I got last week. A debit failure. We're all fluctuating our accounts at the moment; it's perfectly feasible that my direct debit didn't go out."
Admitting she nearly fell for it, she added: "I didn't click on that. I nearly did; I'm not even with O2. But I nearly did it."
Alice then went on to insist there were certain things to look out for as she revealed what should set alarm bells ringing for people if they receive a text they're not expecting. She urged people to be careful and warned of the signs.
Insisting what they should look out for, she told viewers: "Sense of urgency, dodgy link, asking for information, dodgy email address - they are all warning signs. Don't get conned, please!"
Amid the cost of living crisis, Martin Lewis appeared on Good Morning Britain recently warning of a scam that could hit households.
"If you are contacted about the £66 a month, £400 winter electricity payment, you will be contacted by your energy firm, to give you info about it. You will not be asked to fill in any details," he said, "You should not fill in any details.
"If somebody asks you for details, even if it looks like Gov.uk - or it looks like it is, it really isn't. It is trying to scam you and get your details to data mine you or break into your bank account. Don't touch them, don't open them, don't look at them. Just delete them. Simple as that. Your own firm will contact you but it will not be contacting you for you to do anything."