This Morning was cancelled on Wednesday (November 22) alongside daytime favourites Lorraine and Loose Women to make way for World Cup coverage on ITV.
Good Morning Britain aired from its usual time of 6am to 9am but, instead of handing over to Lorraine, which typically airs 9am to 10am, it was replaced with the FIFA World Cup 2022, which is airing from 9am until 6.15pm.
As a result of the schedule change, This Morning and Loose Women also won’t air.
Not only that but the beloved mid-morning stalwart won’t return on Thursday either, as the World Cup coverage will air from 9am until 12.30pm on Thursday, too.
However, Loose Women will be back to its usual spot at 12.30pm and, on Friday, service will resume as normal, with all three shows airing at their normal times.
This Morning hosts Phillip Schofield, 60, and Holly Willoughby, 41, announced earlier this week that they would be off the air until Friday.
At the time, Schofield told viewers: “Right, the World Cup is on ITV for the next few mornings, so Alison and Dermot will be with you on Friday, we will see you next week.”
To which Willoughby added: “All that’s left to say is good luck England, good luck Wales, and we’ll see you next week.”
Upon learning the news, viewers took to social media to air their frustration about missing out on their favourite ITV shows due to the tournament.
One fan tweeted: “@hollywills @thismorning Missing my morning show! xxx.”
“Missing @thismorning already!! #ThisMorning,” another penned.
A third fumed: “@ITV not everyone is interested in the world Cup, putting it on at 9am and taking morning TV off is disgusting, stick it on ITV2.”