Two of ITV 's most popular daytime shows are set for a shake-up in the Christmas TV schedule in a first for the channel over the festive period.
Both This Morning and Loose Women will air between Christmas and New Year for the first time this year between December 28 and 30, along with Good Morning Britain and Lorraine. This Morning, GMB and Lorraine will all also air on Christmas Day for the third year running, ITV has confirmed.
ITV's festive line-up was teased in a new advert featuring Holly Willoughby and Phillip Schofield exchanging gifts, as well as Alison Hammond and Dermot O'Leary dancing together. The promo also stars Lorraine Kelly, some of the Loose Women, and GMB presenters including Susanna Reid, Ben Shephard, Richard Arnold, Charlotte Hawkins, Ranvir Singh and Kate Garraway.
