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Fortune

Jasmine Li

This millennial-founded Chinese company scored a $6 billion valuation selling mystery toys. Now it wants to cash in on America’s cuteness craze

Pop Mart Wang Ning Kenny Wong China United States

Customers at Pop Mart's Los Angeles, California store. (Credit: Courtesy of Pop Mart)

Tiny toys are a big business in China.

So big, in fact, they’ve propelled one Beijing-based company to a staggering $6.3 billion valuation, and made its founder a billionaire three times over.

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