
Alex Friedman is a 31-year-old content creator and serial entrepreneur. She’s founded three startups, sold one, and most recently was the entrepreneur in residence for TechStars’ (a startup accelerator) music program, before she decided to take a sort-of hiatus after a close friend of hers passed away.
Friedman grew up in Southern California and moved to Austin, Texas around five years ago, so she’s joined the wave of people complaining about Californians moving in, she joked. She’d been thinking about buying a house for the last few years, and in hindsight, she should’ve bought during the pandemic when mortgage rates were in the two and three percents and home prices had yet to explode, Friedman said. At the time, she hadn’t been in Austin that long and doing it all on her own in the midst of a pandemic and in a new city was intimidating, to say the least.