
Seen from above, it could look like a giant has just dropped a packet of McDonald's fries in Sydney's Darling Harbour. But no, that's actually a new McDonald's store. The temporary 'Fry-Thru' has opened at the FIFA Fan Festival in Tubalong Park for the duration of the FIFA Women’s World Cup.
Designed to resemble a signature red McDonald's french fry box complete with contents, it's another example of how McDonald's benefits from such recognisable branding (see our pick of the best McDonald's ads for more).