As the calendar transitions into cooler months, inclement weather is only right around the corner for parts of the United States.
Such weather calls for a wardrobe refresh toward heavier, sturdier clothing like thick gauge sweaters, pattern flannel shirts, beanies (or toques, wherever you are) and most importantly, boots.
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Though boots are intended to last a long time after they’re broken in, consumers know far too well that boots of all kinds can be very expensive. Timberland’s wheat premium 9-inch nubuck boot are a staple among construction workers, as well as an icon of the streets of New York City, despite its price tag that nears $200. Styles by British footwear brand Dr. Martens may be choice of those chasing alternative and punk styles, but its popular 1460 leather boot’s price tag of $170 is not very punk rock.
One heritage footwear brand is taking a stab at boot prices and bringing a pair to select customers at a price they cannot refuse, but there is a catch.
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From now until October 16, Wolverine (WWW) -) is offering just 140 people the opportunity to purchase a special pair of boots for the low, low price of just $1.40.
The fixation around the number 140 is to celebrate Wolverine’s 140th anniversary and as part of their celebration, the boot maker is releasing a special 140th Anniversary model of its legendary 1000 Mile boot first to 140 special customers for the special price.
Like all of the boots in Wolverine’s lineup, this limited edition boot is made in the USA and also features intricate vintage-inspired details, such as Horween leather, antique brass trim and Wolverine’s classic logo on the tongue label.
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"We couldn't think of a better way to celebrate the past, present, and future of our brand than to create a limited edition of our iconic, handcrafted in America boot," said Wolverine President Tom Kennedy. "Wolverine has been known for our 1000 Mile boot for over 100 years and to give back to our consumers, new and old, is a fun way for us to celebrate."
Those who miss out on the opportunity to receive this limited edition boot for the special price can purchase the boots at its $415 retail price when it releases to the general public on Oct. 26. Registration to win a pair of 140th anniversary 1000 Mile boots at $1.40 can be found on Wolverine’s website.
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