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Dominique Falla, Associate Professor, Queensland College of Art and Design, Griffith University

This K-pop band just made US Billboard history. Here’s how Stray Kids conquered the music world

Stray Kids Billboard United States Bang Chan Changbin BTS JYP Entertainment One Direction South Korea

JYP Entertainment

A South Korean boy band you’ve probably never heard of recently made history by becoming the first act to debut at No. 1 on the US Billboard 200 with each of its first six album chart entries. You read that right – the American Billboard charts.

Stray Kids’ remarkable feat demonstrates not just its popularity outside South Korea, but the effectiveness of the K-pop system in disrupting traditional industry models.

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