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Evening Standard
Evening Standard
Lifestyle
Mollie Davies

This K-beauty cream gave a “subtle plumping effect” – and it’s budget-friendly

The pads have gone viral on TikTok for good reason - (Pexels)

You’ve likely seen PDRN doing the rounds on social media – or polydeoxyribonucleotide, as it’s officially known. The hero skincare ingredient is derived from purified salmon DNA, and is popping up everywhere, from eye masks to night creams.

PDRN isn’t following the usual trend cycle of going viral and dissipating just as fast. In fact, it’s steadily growing in popularity, and it’s easy to see why. The ingredient supports the skin at a deeper level, helping to repair damage, promote collagen synthesis, and reduce inflammation, making it especially effective for stressed, weakened, or ageing skin.

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