‘This isn’t right’: why consumers are flocking to UK Enough is Enough fight

Crowds at the Enough is Enough launch rally on 17 August in London. Already, more than 400,000 people have signed up. Photograph: Guy Bell/Rex/Shutterstock

Nearly 450,000 people – and counting – have signed up to the Enough is Enough campaign to tackle the UK’s cost of living crisis.

The new campaign, founded by trade unions and community organisations, has set demands that include pay rises, a reduction in energy bills and an end to food poverty, and comes as energy bills are forecast to reach £3,582 from October and £4,200 from January.