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Creative Bloq
Creative Bloq
Technology
Joe Foley

This is why McDonald's wiped the smile from its Happy Meals

McDonald
McDonald's .

What's a McDonald's Happy Meal without a smile? Just a meal, with whatever emotion you happen to be feeling at the time. 

McDonald's customers in the UK may have been surprised earlier this month to find the familiar golden smile missing from the packaging of Happy Meals, but there was a reason for the change (see our round up of packaging design for more inspiration).

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