The colours red and yellow have many associations, but when it comes to food, these colours tend to be most linked with fast food chains. McDonald's, Burger King, Pizza Hut and more all use red and yellow in their branding, but there may be more to it than just a case of one copying the other.
Karen Haller, behavioural design consultancy owner and colour expert, reveals that red triggers stimulation, appetite and hunger, attracting attention, while yellow triggers feelings of happiness and friendliness. When you combine them together you get speed and quickness, ideas that fast food restaurants want to be associated with. (For more tips on colour, see our piece on colour theory or our how to design a logo guide).
