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Motorsport
Motorsport
Tom Howard

This is what WRC events could look like under its new promoter

Rallying’s top tier is under new ownership with French automotive company Cosmobilis and private credit investor Park Square Capital acquiring WRC Promoter GmbH, in a move that has been described as the “biggest deal in the history of these championships” by the FIA.

At Rally Paraguay, the WRC Promoter’s new CEO Eric Boullier offered an insight into the championship’s future, revealing plans to take the WRC and ERC to the next level by improving fan access, media coverage and the championship’s commercial appeal.

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