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Fortune
Fortune
Eleanor Pringle

This is Tim Cook’s ‘mental palate cleanser’

Tim Cook, CEO of Apple (Credit: Jeenah Moon—Bloomberg/Getty Images)

Being the CEO of Apple isn’t going to come without its pressures, which is why Tim Cook has come up with what he calls a mental “palate cleanser.” Cook stepped into the shoes of Apple cofounder Steve Jobs in 2011, overseeing the company’s ballooning profits while its stock soared 1,022% within 10 years of his taking over.

Speaking to GQ, Cook said he deliberately tries to avoid letting “the urgent” take over his day, instead setting up regular meetings with teams across the business and wandering through Apple Park estate, where he has called HQ employees back to work three days a week.

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