This is going to be the year. There’s very little doubt that some before 2024 ticks away, we’ll see the introduction of an affordably-priced new film camera from one or more of the major manufacturers. As I’ve always said, whoever gets there first will have an instant hit on their hands because the pent-up demand is… well, pent up and ready to spend.
We know from our own readers’ comments – but it’s happening in many markets – that plenty of photographers are ready for film, but a great many of them don’t want to take the risk with a second-hand camera, even a well-regarded classic from a well-regarded outlet. It’s understandable, so a warranty and some service back-up further on in time is what will unlock the wallets.
