All anyone wants to talk about in college football these days is NIL. Allowing athletes to profit off of their name, image and likeness while permitting them to transfer without restrictions has forced schools to totally reimagine recruiting and player retention.
But the more things change, the more some things stay the same. Take, for example, this quote from Dabo Swinney. The Clemson coach has always run his program kind of like a church (complete with baptisms after practice), and he gave a heck of a sermon during his press conference before the Orange Bowl.
“We built this program on NIL. We really did,” Swinney said. “It’s probably different from what you’re thinking, though. We built this program in God’s name, image and likeness.”
