Netflix’s KPop Demon Hunters became the streaming service’s most successful original of all time this summer, thanks to its soundtrack of bangers, having a glowing feel-good message that has really stuck with audiences, and its Korean representation. Its popularity led Netflix to bring a sing-along version to theaters for one weekend, which also dominated the box office for its short stay. The movie’s trajectory leads one to wonder if Sony Animation should have given it a chance in theaters rather than sell it to Netflix, and yes, the studio’s CEO has thought about that too.
Sony Pictures CEO Ravi Ahuja was asked whether KPop Demon Hunters could have been viable to go straight to theaters rather than first becoming available to watch with a Netflix subscription during a Thursday conference. Here’s what he had to say:
