
Niche cult brand moments are one of fashion's favourite things—and, there's no better time to introduce them than during fashion month. Happening twice a year, you can guarantee plenty of fashion fodder, from chic celebrity moments to lust-worthy collections.
Earlier this year, we witnessed Chloé's attempt at creating one of Autumn/Winter 2024's most sublime moments. During creative director Chemena Kamali's debut, onlookers quickly spotted a trend emerging in the front row.