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The Guardian - US
The Guardian - US
World
Iris Kim

‘This is not a World Cup for the people’: residents in host cities sound alarm over housing affordability

A crowd of people in winter clothing gather with protest signs outside City Hall.
Tenants Not Tourists members rally outside City Hall in January 2025 to protest Airbnb-backed bills to lift short-term rental restrictions in New York City. Photograph: Whitney Hu, Tenants Not Tourists

More than 10 million people are expected to visit the US for the World Cup this summer. However, where and how to accommodate these visitors has been a concern among residents and affordable housing advocates in host cities from Seattle to Atlanta.

Hotels remain under-booked in America’s 11 host cities, while short-term rental listings in some cities have increased by as much as 30% in recent weeks. To incentivize homeowners and landlords to become hosts during the World Cup, platforms such as Airbnb are offering a $750 sign-up bonus, with some rental listings already reaching $6,000 a night. Advocates worry that an increase in short-term listings will lead to a tighter rental market and higher rents for residents in host cities.

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