
The long-delayed Apple VR/AR headset is expected to debut at WWDC 2023 in June, and if rumors are to be believed it could have an eye-watering $3,000 price tag. You may be wondering why anyone would pay so much money for a headset, and with good reason. It’s also something Apple itself has been asking.
That’s according to Bloomerg’s Mark Gurman, in the latest edition of his Power On anyway. He claims that Apple began development on the VR/AR headset seven years ago, and the big question was why ordinary consumers would want such a device. That is apparently still the case, and it’s led to Apple taking a slightly different approach to making the headset a must-have product.