'This is garbage': Step aside, influencers — we're now in the era of de-influencing

Some TikTok creators have embraced the de-influencer movement, like Diana Wiebe, seen in a screenshot here, who goes by the TikTok handle @depressiondotgov and critiques social media influencing. (NPR)

In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something.

"I got influenced mostly by skin care stuff," she recalls. "I'd watch an influencer, and I'd be like, 'OK, yeah. This worked for them. I trust their opinion. Add to cart.'"