We love seeing fashion houses have fun. Fashion is a serious business to most. All you have to do is look to the all of the seemingly angry models stomping down runways for proof. But Balenciaga isn't taking itself too seriously with its latest campaign. Actually, the whole thing's pretty meta as the brand dubs the ads "This Is a Balenciaga Campaign by Juergen Teller."
Just because it's injecting a little humor into the situation doesn't mean the campaign isn't stunning. It's photographed by Teller, after all. First and foremost, it has an awesome cast. Kim Petras, Kim Ye-Ji, Akolde, Sua Lee and Romeo Beckham all earn solo shots captured outdoors posing with, and in some cases on, vintage furniture. The ads are all about the bags with the Rodeo Top Handle Bag, the Bel Air Bag, the Bel Air Carry All Bag and the Bel Air Clutch Bag serving as costars.
See more from "This Is a Balenciaga Campaign by Juergen Teller" on the brand's Instagram.
