Yamaha Motor Company is a known quantity. It's been around for nearly 100 years, and it's produced a metric ton of amazing machines in that span. The tuning fork logo is something that likely almost everyone on the planet recognizes.
But a company that's far older, though not quite yet known the world over, has been chipping away at Yamaha's third-place spot on the podium of the largest motorcycle manufacturers in the world. That company is India's TVS Motor Co., and recently, it finally knocked Yamaha out of the spot. That in itself was no easy task, but it comes as the company has expanded exponentially in recent years, and isn't that much of a surprise if you've been paying attention.
Now that TVS is here, though, will it acquire the same name-recognition that Yamaha has and continues to enjoy? Or will it be a more regional player? My money is on the former.
