New Delhi, India – It is close to midnight. Ruchika Sharma sits in her makeshift studio at her home just outside India’s capital, New Delhi, a small mic hooked to her shirt. The 33-year-old historian and former professor is getting ready for her latest YouTube video show.
The recording hours are odd, but it is a considered decision. There is little ambient noise at this time, she reasons. For an independent creator like Sharma, a studio with fancy audio setups and soundproofing is beyond reach – especially since she knows that each video she puts out makes it harder for her to land a job.
