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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

This ice cream brand makes me want to drift off to sleep (in a good way)

Snooz branding on a van.

Did you know that 60 per cent of ice cream is consumed after 6pm? Me neither. But apparently it is, and that's what led ice cream brand Snooz to create a new offering, with branding by agency How&How.

As sugar and good sleep don't necessarily go together, Snooz swapped sugar, emulsifiers and e-numbers for a camomile, theanine, magnesium and lemon balm, which are all sleep friendly.

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