Portsmouth Historic Dockyard boasts an impressive collection of historical navel artefacts, but engaging a new generation with maritime history is no mean feat. Rewriting the rules of heritage branding, Portsmouth Dockyard has launched a new campaign bursting with a re-energised appeal to entice visitors young and old to its leading attractions, from The Mary Rose to HMS Victory.
While there's no formula for creating impactful branding, Portsmouth Dockyard's new identity is a prime example of how simple visuals paired with playful copy can inject a dose of personality to build a punchy brand. With a bold colour palette and strong typography, Portsmouth Dockyard's new campaign expertly blends heritage with contemporary flair.
