The first year Rick Chorney ran his own cleaning company, he didn’t take a single day off. He was in the field by 7 a.m., home by 8 p.m., and back at his laptop until 1 in the morning—seven days a week, hauling in roughly $14 an hour subcontracting jobs across the suburbs of Vancouver. He told Fortune plainly that it broke something in him.
“I went a little crazy,” he said. “There came a day where I was just like, ‘I am done.'” What happened next changed everything: he spent four hours looking at how AI could help him “simplify the business a little bit.”
