When most people dream of opening a pizza restaurant, they imagine raising capital, finding the perfect location, designing an Instagram-worthy space, and building a business plan around growth.
Then there's 30-year-old Petter Gran. The man behind Pizza From the Balcony didn't start with investors, a commercial kitchen, or a strategy to go viral. What he had was a passion for pizza, an oven, a borrowed food processor from his mother, and an idea that sounded so unusual that even his brothers laughed when he first mentioned it.