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Fortune

Emma Burleigh

This Gen Xer turned $2,500 on a credit card into a multimillion-dollar business and quit his 9-to-5 for good

Disney Delta NFL Delta Airlines Diageo TGI Fridays

Hella Cocktail Co founders (Credit: Courtesy of Hella Cocktail Co.)

Hella Cocktail Co. cofounder and CEO Jomaree Pinkard turned a passion project with his two best friends into a business partnering with Delta Airlines, Disney, and TGI Fridays. Quitting his job as an NFL consultant to make cocktail bitters and canned beverages, he now helms a multimillion-dollar operation and was even tapped by $64 billion alcohol giant Diageo for his expertise.

Some people spend their entire workdays excited to go home and pursue their true passion. One Gen X entrepreneur quit his 9-to-5 with a dream—and now, he runs a business partnering with Disney and Delta Airlines.

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