A compact camera just outsold them all – again! Fujifilm's X-Half (or X-HF1) defended its top spot in Japan's latest digital camera sales ranking – beating out full-frame mirrorless giants from Sony, Nikon, and Canon. But where is the Fujifilm X100VI?
Released by leading Tokyo retailer Map Camera, the July 2025 list reveals what photographers in Japan are buying right now – and it's clear that a couple of compact cameras have their moment, but mirrorless rules the field, with eight out of ten models falling into this category. And in a surprising twist, the hugely popular Fujifilm X100VI is nowhere to be seen in July's top ten.
