Whether it’s the brand’s roller mascara (£27, Boots.com), signature hoola bronzer (£29.70, Boots.com) or porefessional primer (£28.80, Boots.com), make-up products from Benefit have become much-loved beauty staples – but perhaps none more so than its brow heroes. From pencils that carve, define and polish, to waxes that sculpt and hold an arch in place, odds are you’ve had a Benefit eyebrow tool (or three) in your arsenal at some point.
Founded in 1976 by sisters Jean and Jane Ford (both were successful models and make-up artists at the time), Benefit Cosmetics has always been at the forefront of a pioneering, but playful, approach to beauty.
