By no means am I a watch nerd. I know a bunch of those folks. I'm friends with a bunch of those folks. They're nice people. And to each their own fun hobbies. But I do like watches as a thing. Mostly, I like my Garmin fenix 8 Pro, as it has an SOS feature that's super handy for my wanted and chosen adventures. And it tracks a bunch of other things I do keep track of.
It's also quite pricey, ringing in at $2,000. That's to say, I familiar with how expensive watches are and have become in recent decades. And I know that's sort of at the low end of pricey spectrum when you start getting into the dark recesses of horology.
So I knew when I laid my eyes on Bell & Ross' new BR-X3 Night Vision, it was going to be an expensive thing. The brand isn't known for anything else. But the flash of the glow-in-the-dark camo-etched pilot's watch drew me in. And then I clicked the "see price" button and nearly spit out my morning coffee, because this watch costs about the same as Ducati's Panigale V2.