When you think about it, musical festivals and laundry detergent seem like a natural pairing. At least, they are if you’ve ever come home from one and dumped your sweaty, dusty clothes from it on top of the washer, then, left it there to deal with in another calendar year. But at this year’s Stagecoach Music Festival, Arm & Hammer brought the deep-cleaning convenience of its buzzy detergent to the lineup with the help of Avery Anna, the genre-bending musician who’s been creating just as much of a buzz in the country music scene.
Together with Arm & Hammer, the rising star hosted an exclusive meet-and-greet at the festival’s kid-friendly event (appropriately named the Half-Pint Hootenanny”), where families had a chance to chat with the star, take a break from the heat with some interactive games, and snag samples of the brand’s hard-working liquid detergent (presumably to help return their clothes to their original, dust- and sweat-free state after the festival).
