A cleaning brand popular on TikTok has had a visual identity refresh courtesy of Brandon, and it's fun, fresh and full of character.
Many household cleaning brands focus on the products' ability to do the job, but Brandon saw Fabulosa as more of a lifestyle brand – one that celebrates the joy in the process of cleaning and creating a dirt-free, happy home. This thought process led them to create a new design strategy for Fabulosa: 'turn your to-do into ta-da!'.
