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Marie Claire
Marie Claire
Lifestyle
Brooke Knappenberger

This Cult-Favorite Urban Decay Eyeliner More Than Lives Up to the Hype

Fashion week attendee at london spring 2024 wearing purple top, braids, and winged eyeliner.

When a brand says it has the "Number One (insert product here) in America," it's my job as a shopping editor to take that claim with a grain of salt. It could be any award-winning makeup pick or a cult-favorite moisturizer that has stood the test of time, and I would still be skeptical until I physically get my hands on it. A recent addition to my beauty routine, however, rose above my suspicions, and it's an eyeliner I'm positive you've heard the name of: Urban Decay's 24/7 Glide-On Waterproof Eyeliner Pencil.

Growing up, this was the pencil eyeliner in every one of my friends' makeup bags. It's also the current go-to of my mother, who has sensitive skin and fine lines around her eyes. I've always been married to my liquid liners, but after being told by a younger Gen-Z friend that my go-to winged eyeliner is "out," I thought I'd try what the kids are wearing now, which is a softer, less-defined look. To do so, I turned to the eyeliner that's been around for as long as I've been wearing makeup.

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