UEFA insists the World Cup is not an “asset to trade” after FIFA confirmed plans to set up a private company to run its competitions which would have links to the extended family of United States President Donald Trump.
Football’s world governing body said on Tuesday it was seeking to create FIFA Forward Enterprise (FFE), which it revealed would be responsible for bringing together the sale of FIFA’s commercial rights with the operational delivery of its tournaments. The creation of the company, FIFA said, was subject to approval from national associations and the FIFA Council.
