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Ad-tech leader AppLovin (APP) has been on a remarkable run this year as the industry leans further into high-growth, artificial intelligence (AI)-driven advertising. Plus, the company’s strong earnings momentum and widening margins are keeping it in the spotlight. AppLovin’s breakout moment began with the rollout of its AI-powered Axon 2 platform in 2023, which quickly lifted performance across its ad network.
And while gaming apps remain its home base, the company has broadened its reach into non-gaming mobile apps, connected TV, streaming video, and even the open web. AppLovin says Axon 2’s more predictive, automated design is a natural fit for new categories such as e-commerce, and the company even rebranded the Axon platform recently to reflect this shift toward a broader advertiser base.