This compact mirrorless is rising up the ranks of Japan’s best-selling cameras, but it hasn’t dethroned the Sony A7 V

Sony A7 V camera held up to a person's face.

The Sony A7 V has sat at the top of several best-seller lists since its launch at the end of 2025. The latest list from Japan is no exception – but the second-place camera may come as a surprise, as the Sony A7 V is followed by the Fujifilm X-T30 III and the Sony A7C II.

Yodobashi, a camera retailer in Japan, recently shared the list of mirrorless bestsellers for the first half of April 2026. With a number of the biggest camera makers headquartered in Japan, the photo industry often looks to the region’s data for industry-wide hints.