The Colorado town of Granby on the far side of Rocky Mountain National Park is launching an anti-corporate “independence” identity campaign — fighting to keep local control and protect nature as tourists, recreationists, house hunters and others transform the state.
And Granby leaders have hired an advertising company for “rebranding” around small-town authenticity. Ads in the works build on one shop’s slogan: “We have everything you need, but not everything you want,” aiming to “turn what’s not in Granby into an asset.”
This push began July 4 after a Granby Chamber of Commerce survey found residents widely dread replicating Summit County and other commercialized resort areas. Granby (pop. 2,200) sits 86 miles west of Denver at an elevation of 7,935 feet near ski slopes, hot springs, golf courses and mountain hiking trails.
