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Guitar World
Guitar World
Entertainment
Phil Weller

“This collaboration felt incredibly necessary in this moment”: Gibson rarely does collaborative brand Les Pauls – but it’s just unveiled 4 new models designed in partnership with a US fashion giant

Gibson x Marc Jacobs 'Joy' Les Paul.

The worlds of music and fashion have collided once more, with US fashion giant Marc Jacobs redecorating a score of Gibson guitars as part of the firm’s Joy campaign.

Four Gibson Les Pauls – three Studios with artwork from renowned artist Hattie Stewart, and one Standard boasting Jacobs’ Daisy Joy design – headline the collection, which serves as a rare collaborative outing for Gibson. Custom straps and pick tins also feature in the drop, which follows Jacobs’ previous collaborations with Converse, Barbie and Crayola.

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