Even borrowed ideas can be brilliant. The most popular flavour so far, at newly-opened Soft Serve Company in Alwarpet, is the cereal milk ice cream.
“After you’ve finished eating a bowl of cereal, think of the sweet bit of milk left behind that you sip. That is the taste we are going for,” says Anush Rajasekaran, co-founder. He adds, “The idea came from something we tasted at Christina Tosi’s famous Milk Bar in New York. My wife Swetha [Rengasamy, head chef at Mexe] suggested it, saying cereal milk would make for a good ice cream flavour.”
It ties right in with the outlet’s nostalgic aspirations, while other flavours like lotus biscoff and salted butter caramel add a touch of the modern. The ice cream place offers six base flavours, poured directly out of one of three “softie” machines reminiscent of the simpler 1990s. The only difference is that these ice creams, creamier and richer than their original counterparts, form thicker swirls. “We cannot give it three good turns on our old-school sugar cones, the cones are just not big enough. So we swirl the ice creams out on a bowl and upturn a cone on top while serving,” says Anush.
