Budget cameras rarely grab headlines, but one of Nikon’s most affordable mirrorless cameras has been quietly making its way up the sales ranks. The camera isn’t new and it isn’t a flagship, but I believe it deserves a spot at the top: the Nikon Z30. After making the top 10 most-sold mirrorless cameras in Japan last year, the budget Z30 has climbed to the top spot in the sales data for the first full week of February, according to data tracked by BCN+R.
The numbers are exclusive to Japan but, as the country where imaging giants like Nikon and Canon are headquartered, these sales numbers can offer key industry insight. The 2024 overall data from BCN+R listed the Nikon Z30 in the sixth spot, while the data for February 03 to 09 shows the Z30 as the most-sold camera in Japan that week.
