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Fortune
Fortune
Lux Alptraum

This CEO partnered with Cara Delevingne and became the face of high-tech sex positivity. Then it all came crashing down

(Credit: Kimberly White—Getty Images/TechCrunch)

In late 2020, the sex technology company Lora DiCarlo was on top of the world. 

Cara Delevingne, the model and actress, had just come onboard as a co-owner and creative adviser, a stunningly high-profile partnership for a sex toy manufacturer. The company website showcased photos of Delevingne poring over vibrator designs alongside the company’s founder, Lora Haddock DiCarlo. On Instagram in August 2021, the model posed with Lora DiCarlo's $150 Sway vibrator nestled in a bouquet of flowers. Delevingne told Fortune in 2021 that Lora DiCarlo “was the only women-led and femme-focused brand in the sex tech space that is really pushing the conversation around sexual wellness for everyone.”

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