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The Guardian - US
The Guardian - US
World
Wilfred Chan

‘This can’t be real’: Grubhub promotion turns New York City restaurants into a ‘war zone’

People sit in chairs next to businesses with their storefront grates closed, surrounded by bicycles bearing Grubhub branded bags.
Grubhub delivery riders were overwhelmed Tuesday when the app’s ‘free lunch’ promotion resulted in an average of 6,000 orders a minute. Photograph: Mike Segar/Reuters

What were they thinking?

That’s what customers, restaurants and delivery workers want to know after a surprise promotion by the food delivery platform Grubhub went badly awry – and proved there’s really no such thing as a free lunch.

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