Since its debut in 2018, British Beauty Week has become an unmissable date in the beauty calendar. It captured national attention when then-Chancellor Rishi Sunak praised the beauty industry for its resilience in tough times. Now, new research from the British Beauty Council reveals just how much beauty means to us: 70% of people say they’d choose beauty products and treatments over a workout, nearly 50% would pick beauty over chocolate, and 60% say it’s more life-enhancing than scrolling social media. These stats prove how beauty uplifts our everyday lives and why British Beauty Week is a celebration you can’t miss. Last year’s event reached over 12 million people and 2024 is set to raise the bar even higher, spotlighting the best of beauty’s diversity, creativity and transformative power.
Millie Kendall O.B.E, Founder and CEO of the British Beauty Council, shared: “This year’s theme, A Beauty Industry That Looks Like You, is all about celebrating the beauty industry’s inclusivity and how it touches every aspect of society. With over £27.2 billion contributed to the economy and 600,000+ jobs created across the UK, beauty is not only a business powerhouse but a driver of confidence, well-being and self-esteem. It’s like a fifth emergency service!"
